Many companies struggle to fill their appointment slots. Despite having a great location, highly qualified team and certifications, their client counts aren’t where they deserve. Most potential clients search online for vendors and service providers these days. Many of them don’t go beyond the 1st page of search engine results while trying to find a provider of products or services in their area. Therefore, ranking on the 1st page of search results is critical for having new clients. Websites appearing on the 1st page of search results are more profit-making and popular.